"Spot On" Local
Advertising
Simplifying ad tech for easy implementation.
A single platform for planning, executing, measuring, and reporting across OTT, Streaming TV, OLV, Display, Audio, Walled Gardens, and Digital Out of Home.
One Platform – Simplified. Localized.
Premium Inventory
Utilize all the best supply libraries the internet and
walled gardens have to offer.
Supply Path Transparency
Enjoy full visibility and control over how your media is being implemented.
Streamlined Workflow
Access multiple supply sources to plan, execute, and report on your digital through a single login.
Systems Interoperability
Get an integrated, streamlined workflow that meets your advertising needs.
Comprehensive Campaign Management and Optimization
The Industry’s One and Only Omni-Platform Forecasting Tool
Confidently and accurately forecast available inventory while taking win-rate, custom audience segments, tailed publisher lists, and more into account.
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Easily Activate Campaigns
Simplify your process while using the tools needed to launch your latest campaign.
Interactive Pacing Screen
Monitor and review campaign delivery in real time, complete with advanced filtering tools to view only the information needed and ensure all campaigns are performing at their best.
Pixel Management Resource
Create pixels easily for your advertisers for optimal performance tracking and making sure pixels are in the right place and firing as intended.
Dynamic Reporting Dashboard
View critical campaign analytics with simple, customized views like audience, inventory, creative, and more.
Key Features
GeoFencing
Foot Traffic Attribution
Targeting Specifics
Zip Code, DMA, congressional district, county, and state-level targeting.
Hundreds Of Thousands Of Audience Segments
AI-Powered Forecasting
Instantly plan complex, omnichannel campaigns
First Party Data Ready
Pacing
Full, real-time visibility into delivery pacing for each ad
About Us
Spottail Digital is a subsidiary of Cunningham Broadcasting Corporation, an independent television broadcast company with over 20 years in the industry that owns and/or operates 20 television stations in 18 markets across the United States.
Leadership Team
Michael Anderson
President And CEO
Michael oversees the operations of numerous television stations with decades of experience. He is a graduate of Cornell University and received his MBA from the Columbia Business School. Prior to business school, Michael was a Lt. in the US Navy.
Matt McCarthy
COO
In addition to being COO, Matt is the general manager for WTAT-TV Charleston, SC and WATM-TV/WWCP-TV in Johnstown, PA. Matt has more than 25 years of broadcast sales experience and 17 years of broadcast management service. He has been instrumental in bringing in new revenue streams into Cunningham Broadcasting’s digital space for the past 10 years.
Lisa
Asher
CFO
Lisa manages the company’s financial operations and brings more than 20 years of accounting and financial reporting experience in the broadcast industry. Lisa is a CPA and began her career as a public accountant at PriceWaterhouse. She is a graduate of The George Washington University.
Dave
Gwozdz
CRO
From the founding team of DoubleClick to CRO of Spottail Digital, Dave has over 25 years of experience starting, building and advising adtech companies.
One Platform. Every Channel. Simplified.
Let’s Get Connected
